Розмір шрифта:
ANALYTICAL TOOLS FOR MONITORING THE POPULARITY OF CULTURAL EVENTS IN WEB SYSTEMS
Остання редакція: 2026-06-07
Анотація
The paper examines analytical tools used in web systems to monitor the popularity of cultural events. Key approaches to data collection and processing are analyzed, including web analytics, rating systems, and recommendation algorithms. The advantages and limitations of modern tools are identified, and directions for their integration into web-oriented information systems are outlined.
Ключові слова
web analytics; cultural events; rating; popularity monitoring; information systems.
Посилання
1. Kotler P., Scheff J. Standing Room Only: Strategies for Marketing the Performing Arts. Harvard Business School Press, 1997. 560 p.
2. O’Reilly D., Rentschler R., Kirchner T. A. The Routledge Companion to Arts Marketing. Routledge, 2013. 448 p.
3. Clifton B. Advanced Web Metrics with Google Analytics. 3rd ed. Wiley, 2012. 649 p.
4. Resnick P., Varian H. R. Recommender systems. Communications of the ACM. 1997. Vol. 40, No. 3. P. 56–58.
5. Ricci F., Rokach L., Shapira B. Introduction to Recommender Systems Handbook. Springer, 2011. 842 p.
6. Narkhede N., Shapira G., Palino T. Kafka: The Definitive Guide. O’Reilly Media, 2017. 320 p.
Повний текст:
PDF