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Advertising campaigns have long been one of the main tools for the development of modern enterprises. Successful advertising campaigns create prospects for the long-term development of an enterprise. Analysis of practical examples shows the creation of global sales trends that have been formed through systematic and comprehensive work on advertising. In this context, the strategic prospects for enterprise development involve not only the development but also the creation of new markets for their products through the use of advertising based on a deep understanding of the cultural context of the target audience and the use of an active communication policy of the enterprise.