Розмір шрифта:
SYSTEMATIZATION OF PRINCIPLES FOR ASSESSING ENTERPRISE POTENTIAL
Остання редакція: 2026-04-13
Анотація
The article is devoted to the analysis of the principles of assessing the potential of an enterprise in the conditions of modern turbulence and martial law in Ukraine. The need for the transformation of traditional approaches with the inclusion of strategic orientation, predictive orientation and the principle of resilience, which ensures the adaptability and stability of the enterprise, is substantiated. The presented systematization of principles serves as a tool for integrating potential assessment into the process of strategic management of enterprise development
Ключові слова
enterprise potential, potential assessment, strategic management, resilience, adaptability, enterprise development
Повний текст:
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