Розмір шрифта:
MARKETING RESEARCH IN TOURISM INDUSTRY
Остання редакція: 2018-03-10
Анотація
The article considers the main stages of marketing research process in the tourism industry. The application of the scientific methods of defining the problem and getting problem- specific data is presented and analyzed. There are suggested some methods for obtaining data to provide necessary information for marketing strategy in tourism
Ключові слова
marketing research; tourism; ideal customer; surveys; information
Повний текст:
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