Driven by economic globalization and scientific and technological revolution, the world economic landscape is undergoing profound changes, and the traditional model of economic growth faces severe challenges. In recent years, China's economy has entered a new normal, that is, economic growth has shifted from high speed to medium-high speed, from extensive growth based on scale and speed to intensive growth based on quality and efficiency, and from factor investment-driven to innovation-driven. In this context, as the basic unit of economic activities, the business management mode of enterprises must keep pace with The Times and strengthen innovation to adapt to the requirements of the new normal. Based on this, this paper analyzes the value of enterprise business management innovation under the new normal of economy, and deeply discusses the innovation path of enterprise business management under the new normal of economy.