КОНФЕРЕНЦІЇ ВНТУ електронні наукові видання, 
Сучасні тенденції розвитку фінансових та інноваційно-інвестиційних процесів в Україні (2026)

Розмір шрифта: 
CHALLENGES AND PROSPECTS FOR DIGITAL BUSINESS TRANSFORMATION
Liliia Nikiforova, Anatolii Shyian

Остання редакція: 2026-04-13

Анотація


The theses examine the key challenges and prospects of digital business transformation in the context of military turbulence and the post-war recovery of Ukraine’s economy. It is substantiated that the rapid development of digital technologies is shaping new approaches to doing business, creating competitive advantages, and building organizational models, while digitalization is becoming a critical condition for enterprises to adapt to dynamic environmental changes. Strategic initiatives for digital development are analyzed, including Ukraine’s integration into the European digital space through the European Digital Innovation Hubs network, the functioning of state digital platforms and entrepreneurship support programs, as well as the role of digital tools in ensuring transparency in economic recovery processes. The key directions of digital business development in the post-war period are identified, namely the digitalization of logistics and supply chain management, the formation of adaptive strategic management models based on data analytics and artificial intelligence, and the development of digital culture and human capital. It is emphasized that successful digital transformation requires the comprehensive integration of technological, institutional, and human changes, which will contribute to increasing the competitiveness of Ukrainian enterprises and their integration into the global digital economy.


Ключові слова


digital business; transformation; optimization; Ukraine.

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