Остання редакція: 2026-02-27
Анотація
This study examines the transformative impact of artificial intelligence on consumer behavior, highlighting how AI tools reshape decision-making, enable personalized experiences, and create new models of digital consumer behavior. While AI-driven personalization enhances customer satisfaction and engagement, it also introduces systemic risks, such as algorithmic discrimination, biased recommendations, and social inequities, which can undermine trust and loyalty of consumer. The study underscores the importance of transparency, ethical AI governance, and data diversification in designing adaptive marketing strategies.
Ключові слова
Посилання
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