Abstract. The article examines the essence of innovation processes and their impact on the formation of the competitiveness of enterprises and the national economy in the context of global transformations. It is substantiated that the cyclical nature of innovations is a key condition for ensuring sustainable competitive advantages and long-term development. It is proven that the formation of an effective innovation environment and cooperative interaction of entities contributes to achieving a synergistic effect and increasing the effectiveness of innovation activity.

Keywords: innovation processes; competitiveness; innovation environment; cyclical development; cooperation; innovation management; synergistic effect.