Остання редакція: 2026-02-19
Анотація
This paper examines regenerative service as a strategic mechanism for strengthening competitiveness in the hospitality sector. Regenerative service is conceptualised as an approach focused on the restoration and enhancement of environmental, social, and cultural capital while delivering economic value. The study demonstrates how regenerative service practices contribute to service differentiation, improved brand positioning, and stronger customer engagement. Particular emphasis is placed on the role of regenerative service in enhancing operational effectiveness, innovation capacity, and organisational resilience. The findings indicate that regenerative service supports long-term competitive positioning by integrating ethical value creation with high-quality service performance.
Ключові слова
Посилання
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