КОНФЕРЕНЦІЇ ВНТУ електронні наукові видання, 
Сучасні тенденції розвитку фінансових та інноваційно-інвестиційних процесів в Україні (2025)

Розмір шрифта: 
GREENWASHING AS A CHALLENGE TO SUSTAINABLE DEVELOPMENT: IMPACT ON BUSINESS COMPETITIVENESS
Oleh Kuzmak, Olena Kuzmak

Остання редакція: 2025-03-06

Анотація


The article explores the phenomenon of greenwashing as a threat to sustainable development and business competitiveness. It analyzes the main causes, consequences, and modern approaches to preventing ecological manipulation. Special attention is given to innovative technologies' role in ensuring environmental initiatives' transparency.


Ключові слова


greenwashing, competitiveness, sustainable development, ESG, ecological marketing, corporate responsibility.

Посилання


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(accessed 01 March 2025)

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Повний текст: PDF