Розмір шрифта:
STRATEGIES AND TOOLS OF MARKETING COMMUNICATIONS IN THE ERA OF THE INTERNET OF THINGS (IOT) AND ARTIFICIAL INTELLIGENCE (AI)
Остання редакція: 2024-02-29
Анотація
The article explores the strategies and tools of marketing communications 4.0 in the context of IoT and AI. It examines the impact of these technologies on creating personalized interactions, as well as their role in enhancing data analysis and addressing complex marketing strategy tasks. Ethical aspects of data usage are outlined, along with the importance of a balanced approach between automation and human expertise.
Ключові слова
strategy, communications, marketing communications, communication channels, Internet of Things (IoT), artificial intelligence (AI), virtual reality (VR).
Посилання
Kagermann, H (2014) Change Through Digitization–Value Creation in the Age of Industry 4.0. Management of Permanent Change. https://doi.org/10.1007/978-3-658-05014-6_2
Gartner Glossary. Digitalization. URL: https://www.gartner.com/en/information-technology/glossary/digitalization (accessed 22 February 2024)
Повний текст:
PDF