КОНФЕРЕНЦІЇ ВНТУ електронні наукові видання, 
Сучасні тенденції розвитку фінансових та інноваційно-інвестиційних процесів в Україні (2023)

Розмір шрифта: 
WAYS OF DEVELOPMENT OF THE MEDIA INDUSTRY IN THE CONDITIONS OF DIGITALIZATION OF THE ECONOMY
S. A. Kosenko, P. G. Pererva

Остання редакція: 2023-02-20

Анотація


The report explores the features of the development of the media industry under the influence of the processes of global digital transformation. The main trends of modern digital development that affect the media industry of Ukraine are determined.


Ключові слова


digitalization; society; content; media product; media advertising.

Посилання


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