Остання редакція: 2021-03-10
Анотація
The article examines the role of marketing researches in the framework of competitive intelligence measures. Based on the fact that the modern economy is built on competition and is extremely dynamic, under conditions of risk and uncertainty, the role of marketing research significantly increases.
Ключові слова
Посилання
1. Zakharchenko V.I. Economic security and competitive intelligence: lecture notes. Odesa: Bahwa, 2018. 520 p. (in Ukrainian).
2. Camp R. Legal industrial espionage. Business process benchmarking: technologies for finding and implementing the best methods of your competitors. Moscow: Balance - Club, 2004. 416 p. (in Russian).
3. Lukash Yu. A. Business intelligence as a component of security and business development: a tutorial. Moscow: Flinta, 2012. 64 p. (in Russian).
4. Prescott J., Miller S. Competitive Intelligence: Lessons from the Trenches. Moscow: Alpina Business Book, 2004.336 p. (in Russian).